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Happy Campers
Gluten Free
Location
The United States
Services
Shopify Theme Development, Maintenance, UI/UX
Industry
Gluten Free Breads
Timeline
3 Months
About The Project
About Client’s Business
Happy Campers specializes in gluten-free bread, prioritizing taste and nutrition for health-conscious consumers.
Services We Provided
Our team designed their website with a hand-drawn, approachable aesthetic that boosted conversion rates while maintaining simplicity. We addressed challenges like managing minimum order limits, real-time shipping assurance, and user-friendly product bundling without relying on external third-party apps, aligning with the client's goals and brand ethos.
The Opportunities
Modern yet Down to Earth
When it came to the Happy Campers website, our client had a unique vision in mind. They wanted a design that felt down-to-earth and almost like hand-drawn sketches on paper. So, our team rolled up their sleeves and crafted the UI/UX to bring that vision to life.
Increase Minimum Order Value
They were attracting significant traffic and conversions, but the average order value was too low for scaling. Therefore, they needed to explore upselling and cross-selling opportunities.
Enable Subscription System
They required a bespoke subscription app designed to retain customers and convert them into long-term patrons. By offering personalized subscription options, the aim was to enhance customer loyalty and ensure a steady stream of recurring revenue. This strategic move was envisioned to create a more sustainable and committed customer base.
Our Solution
Minimum Order Dilemma
Happy Campers had a bit of a conundrum on their hands – they wanted to set minimum product order limits, but they didn't want to go overboard with third-party apps. After all, simplicity is key in providing a smooth user experience and managing their website hassle-free.
Navigating Shipping Assurance
They also needed a shipping assurance feature that could adapt on the fly as customers loaded up their carts. This would not only boost customer confidence but also bring more clarity to the purchasing process, making it a win-win situation.
Tackling Product Bundling
Happy Campers aimed to offer customers the convenience of bundling products without the headache of dealing with extra third-party apps. We rose to the challenge, creating a user-friendly bundling feature right on their website – no unnecessary add-ons required!
The Process
UI Design
After submitting the first version to the client, it was entirely rejected due to a new set of requirements that hadn't been disclosed initially. Consequently, we overhauled the entire website from scratch to align with his updated vision. Upon presenting this revamped version, the client was thoroughly impressed, exclaiming "wow."
Frontend Development
In just a month, we crafted a storefront that perfectly encapsulated the client's desired brand values.
Shopify Custom App
We collected the client's specific requirements, engaged in thorough back-and-forth communication, and developed the app to ensure the site was fully operational.
Final Result
Project Handover
We expertly navigated through all the hurdles and completed the project within a three-month timeframe.
The Impact
The result? An approachable and distinctive online presence that perfectly captured the client's desired vibe. And here's the cherry on top: the website didn't just look great; it also boosted conversion rates, ticking all the boxes for our client and aligning seamlessly with their brand identity.
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