Craft Music

Global Music-Learning Platform

Challenge

Craft Music needed to move from a static website to a scalable platform that could deliver real-time, high-quality audio lessons tailored for musicians.

Solution

Genesys built a WebRTC-powered SaaS with Nuxt 3, NestJS, and PostgreSQL, enabling seamless live sessions, scheduling, and admin control.

Impact

Now a global music-learning platform, Craft Music connects students and teachers worldwide with studio-grade sound and dynamic lesson management.

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The Challenge

nline music education faces challenges traditional e-learning platforms can’t solve. Craft Music’s existing site looked good but was static and region-bound, limiting growth and live interaction. As they planned to expand globally, they needed a seamless, real-time platform built specifically for musicians — one that could handle high-fidelity audio, timing precision, and true live collaboration. To succeed, the system had to overcome standard video API limitations and achieve studio-quality sound and low-latency performance while remaining accessible and scalable worldwide.

Musicians and educators alike needed a platform that was:

Tailored for Musicians — Focused on instrument-based lessons, not generic video calls.

Built for Interaction — Real-time chat, messaging, and live sessions for meaningful engagement.

Ready to Scale Globally — Multi-timezone scheduling, multi-currency payments, and seamless performance worldwide.

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The Genesys Solution

Genesys Softwares acted as the complete product team for Pengine, building it from the ground up.

Product Strategy & System Architecture

Designed a modular, scalable ecosystem connecting learners, teachers, and admins in real time.

UI/UX Design

Crafted a minimalist, creative interface for musicians and administrators.

Core Development

Built with Nuxt 3, NestJS, PostgreSQL, and Nginx for speed and maintainability.

Video & Communication

Integrated WebRTC and GetStream for chat and live communication optimized for sound fidelity.

Booking & Scheduling Engine

Supports trial lessons, subscriptions, and teacher transfers.

Admin Dashboard

Full content control for non-technical admins (blog posts, coupons, global settings).

Deployment & DevOps

Dockerized infrastructure with CI/CD (GitHub Actions), securely deployed on AWS with 99.9 % uptime targets.

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The Results

Craft Music has transformed from a local lesson provider into a global SaaS platform empowering music educators and learners worldwide.

Global Readiness

Supports multi-timezone scheduling and international instructors.

Best-in-Class Audio Lessons

Ultra-clear sound via WebRTC optimization.

Smart Learning Experience

Students can trial, subscribe, or book one-off lessons.

Dynamic Administration

Lessons, teachers, pages, coupons, and reviews all managed in real time.

Seamless Architecture

Independent frontend, backend, and admin modules for flexibility and scale.

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Why This Matters for Enterprises and SaaS Founders

Craft Music proves that specialized learning experiences require specialized technology. While platforms like Zoom or Skillshare target general audiences, Craft Music was built solely for the nuances of musical instruction — where sound, timing, and collaboration matter most. This case shows how Genesys Softwares can:

Transform legacy systems into scalable SaaS products..

Engineer complex real-time ecosystems for niche industries.

Design experiences balancing artistry and reliability.

Enable creative educators to teach globally without technical barriers.

Design and Experience

The design philosophy reflects elegance and creativity — a product that feels light, expressive, and inherently musical.

Modern Minimalism with Artistic Flair → Clean layouts, soft gradients, and visual rhythm.

Clear Hierarchy and Navigation → Discovery to booking flows intuitively.

Teacher Profiles That Inspire → Interactive profiles with videos, reviews, and availability.

Booking Experience That Flows → Trial or subscription in a few clicks.

Responsive Design → Optimized for desktop, tablet, and mobile.

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Engineering Craft

Behind the simplicity is a robust architecture built for precision and scale.

WebRTC integration for low-latency lessons with music-tuned audio.

GetStream-powered chat for instant communication and notifications.

Separate codebases for admin, backend, and main site for faster deploys.

CI/CD automation via GitHub Actions for zero-downtime releases.

Dockerized infrastructure ensuring environment consistency.

AWS deployment with Nginx and PostgreSQL for data integrity.

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Crafting an Exceptional Mobile Experience

The interface was designed to make every lesson — from booking to live performance — feel natural, expressive, and intuitive across all devices.

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Founder Testimonial

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Genesys is killing it. They are absolutely focused on the right things. Driving sales. Yes, that includes a great user experience and look and feel. But Genesys never looses sight on the most important function of e-commerce site.
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Eric Toczko
Founder, ShineOn
Genesys has a rare combination of design instinct and business sense. They do not just make things look good - they make them work, convert, and scale. Every pixel serves a purpose.
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Siah Lowe
Co-founder, Mountainy
Working with Genesys feels like having an internal product team that actually cares about results. They move fast, stay sharp, and obsess over performance where it matters most.
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Kartik Shanadi
Founder, Athletes Thread
The Genesys team does not stop at "done." They push for better UX, better flow, and better conversions every single time. It is rare to find a partner that understands both technology and business impact so deeply.
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Jack Milne
Founder, Doors for Dollars

Built the Genesys Way

Every product we build — including Taskgrid — follows our founding principles:

Design excellence, engineering precision, and a commitment to user-focused experiences.

From the first wireframes to full release, our designers, engineers, QA teams, and DevOps worked together seamlessly.

Craft Music reflects our belief that great software blends creativity, reliability, and real-world performance.

Built the Genesys Way

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